Cynthia Nafula Portfolio

Business Intelligence Analyst skilled in SQL, Excel, Looker Studio and Power Platform. Relevant skills in data cleaning, data visualization, data storytelling and webscraping @CynieC .

AB Testing Analysis

This project analyzes the financial and behavioral impact of increasing the initial loan amount offered to new customers from Ksh 5,000 to Ksh 7,000. Using SQL Server for data analysis and BI tools for visualization, the analysis compares repayment behavior, default risk, repeat borrowing, and profitability between the two customer cohorts. The goal is to provide data-driven insights to inform lending strategy and risk management decisions.

RFM Analysis in Fintech Lending Company

This project performs RFM (Recency, Frequency, Monetary) and Customer Lifetime Value (CLTV) analysis on customers of a digital lending company using SQL Server. Insights are designed to support customer segmentation, retention strategies, and data-driven credit and marketing decisions. The project focuses on analytical methodology and logic, with SQL examples included for reference.

Bank Customer Analysis in python

In this project, I analysed bank data in Python to gain insights into customers' personalities. The findings were intended to help the bank identify customers more likely to deposit them.